STAR - The Standards for Technology in Automotive Retail (STAR)
STAR is THE Information Technology (IT) STANDARDS organization for the retail AUTOMOTIVE industry. The goal of the STAR organization is to use IT standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort previously required to support this activity.
Collectively, the group develops industry standards and researches emerging technologies for the benefit of dealers. Our mission is to: "Establish voluntary industry standards for the exchange, management and integration of information that support the management, delivery and evaluation of retail automobile products and services. Specifically, to create flexible, cost effective standards and methodologies for interoperability between IT systems.
Headquartered in McLean, Virginia, STAR is a not-for-profit volunteer organization and its members include Dealers, Manufacturers and Retail System Providers (RSPs). As members, they are interested in developing, promoting, and administering voluntary IT standards in the retail automotive industry and improving the effectiveness, timeliness and competitiveness of the IT solutions needed within the retail automotive industry.