Solution — Integrated Lead Management

The internet continues to be a growing lead generation source for automakers and dealers. For automakers to optimize the effectiveness of these leads, they must not only distribute quality leads into the various dealer lead management systems, but they must also track the dealer’s sales process in order to measure and optimize the lead handling process.

The Challenge
  • Integration with a dozen or more dealer lead management systems
  • Visibility to sales activity for distributed leads
  • Measurement of lead quality
  • Monitoring the effectiveness of the lead management process

The Solution
  • Deliver leads directly into the lead management systems currently in use at dealerships
  • Receive follow-on activity status as the lead progresses towards a sale
  • View data that allows for measurement of the lead quality and the lead management process effectiveness
  • Evaluate and optimize the lead management process
The Benefit
  • Increase the lead conversion rate
  • Achieve higher CSI scores
  • Establish consistent, rewarding customer experience
  • Strengthen customer loyalty
  • Implement the solution quicker, with fewer resources

For more information about the Oxlo Integrated Lead Management Solution, please click here.

Lead Management Diagram